Loyalty, explained for the counter.
Practical, Québec-specific playbooks on loyalty, gift cards and the rules that apply here — written owner-to-owner, in plain words.
Cafés & dessert
How to launch a loyalty program for a Montréal café in one week
A day-by-day launch plan for a café or dessert counter: the reward math, the tablet at the register, a staff script that survives the rush, and the first-month checkpoints.
6 min read
Law 25 & CASL
Law 25 for small business marketing: the plain-language 2026 checklist
Privacy officer, real consent, retention, breach basics — what Québec's Law 25 actually asks of a café, salon or boutique that keeps a customer list, in plain language.
5 min read
Gift cards
Gift cards under Québec consumer law: what “never expires” really means
Québec's Consumer Protection Act says gift cards can't expire or shrink from fees. Here's what that means at the counter: the narrow exceptions, the $5 refund rule, and why the float is a debt, not revenue.
5 min read
Loyalty basics
Stamp cards vs points: which fits how your customers buy
Stamps or points? A simple decision framework, the worked math of a 10-stamp card, and what happens to your members' progress if you change your mind later.
6 min read
Running the numbers
The real math of a loyalty program
The exact model behind our ROI calculator, worked through by hand: one hypothetical café, every assumption on the table, and the three places loyalty programs quietly lose money.
5 min read
Restaurants
Delivery apps vs your own list: who owns your customer?
Delivery marketplaces take a commission on every order and keep the customer relationship. When the apps earn their cut, and how to turn app customers into a consented list you actually own.
5 min read
Loyalty basics
How to promote your program at the counter (scripts your staff will actually use)
A loyalty program lives or dies on the counter ask. Here are short, natural scripts for the moments that matter, what not to say, and how to brief your team in ten minutes.
5 min read
Loyalty basics
Punch cards to digital: migrating without losing your regulars
The fear isn't the technology — it's the regular holding a card with eight stamps. A practical plan for going from paper punch cards to digital: honour the progress, run both for two weeks, and hand your staff a script.
6 min read
Newsletter
One practical letter a month.
Loyalty, gift cards, Law 25 — the stuff that actually moves a counter, explained in plain words. Written in French first, with an English version every time.