Resources

Loyalty, explained for the counter.

Practical, Québec-specific playbooks on loyalty, gift cards and the rules that apply here — written owner-to-owner, in plain words.

Gift cards

Gift cards under Québec consumer law: what “never expires” really means

Québec's Consumer Protection Act says gift cards can't expire or shrink from fees. Here's what that means at the counter: the narrow exceptions, the $5 refund rule, and why the float is a debt, not revenue.

Jul 17, 20265 min read

Newsletter

One practical letter a month.

Loyalty, gift cards, Law 25 — the stuff that actually moves a counter, explained in plain words. Written in French first, with an English version every time.