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Loyalty, explained for the counter.

Practical, Québec-specific playbooks on loyalty, gift cards and the rules that apply here — written owner-to-owner, in plain words.

Law 25 & CASL

Law 25 for small business marketing: the plain-language 2026 checklist

Privacy officer, real consent, retention, breach basics — what Québec's Law 25 actually asks of a café, salon or boutique that keeps a customer list, in plain language.

5 min read

Newsletter

One practical letter a month.

Loyalty, gift cards, Law 25 — the stuff that actually moves a counter, explained in plain words. Written in French first, with an English version every time.

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