Loyalty, explained for the counter.
Practical, Québec-specific playbooks on loyalty, gift cards and the rules that apply here — written owner-to-owner, in plain words.
Loyalty basics
Stamp cards vs points: which fits how your customers buy
Stamps or points? A simple decision framework, the worked math of a 10-stamp card, and what happens to your members' progress if you change your mind later.
6 min read
Loyalty basics
How to promote your program at the counter (scripts your staff will actually use)
A loyalty program lives or dies on the counter ask. Here are short, natural scripts for the moments that matter, what not to say, and how to brief your team in ten minutes.
5 min read
Loyalty basics
Punch cards to digital: migrating without losing your regulars
The fear isn't the technology — it's the regular holding a card with eight stamps. A practical plan for going from paper punch cards to digital: honour the progress, run both for two weeks, and hand your staff a script.
6 min read
Newsletter
One practical letter a month.
Loyalty, gift cards, Law 25 — the stuff that actually moves a counter, explained in plain words. Written in French first, with an English version every time.