Every driver in town washes their car. The question is where, and how often.
Perkaria gives an attended car wash or a detailing shop a stamp card that hangs on the key ring, points on the bigger tickets, gift cards, and a text when a regular has not been by. It runs on a tablet at your pay station, beside the register you already have.
Sound familiar?
What a wash bay knows too well
The weather runs your week
Sunny Saturday after a salty week: a line around the lot. Three grey days: an empty bay and a full payroll. You cannot move the weather, and a blanket discount on the slow days mostly goes to people who were coming anyway.
The paper card lives in a glove box
The tenth wash free is the oldest program in the trade, and the card is forgotten, lost, or stamped by a friend. You have no idea how many are out there, how full they are, or who is holding them.
The basic wash is all they ever buy
The customer who takes the entry wash every two weeks has never tried the wax or the interior, and nothing in your program nudges them up. The bigger tickets are where the margin is, and they earn the customer nothing extra.
How Perkaria fits
What Perkaria puts at the pay station
The tenth-wash card, without the paper
The attendant scans a key tag or the code on the customer's phone and the wash earns a stamp. Key tags are printed from your dashboard and linked to a member the first time they are scanned, so the card sits on the key ring where it cannot be left at home. Stamps show as pending and are confirmed overnight.
LoyaltyKnow who your regulars are
For the first time you can see them: visits per member per month, your top customers, and the regulars who have gone quiet. A weekly digest arrives by email, so the numbers come to you. It is the difference between guessing that Tuesdays are slow and knowing which customers stopped coming.
InsightsA nudge that does not discount the whole lot
A win-back text goes only to members who have not been in for the number of days you choose. If you run points, a double-points window can cover your slow weekday hours: purchases made inside it earn double, credited the next day. Every send respects consent, quiet hours and a two-message weekly limit.
CampaignsA starting recipe for a car wash
A suggestion, not a rule: a 10-stamp card, one stamp per wash, with the reward on the wash you would like them to try, such as the next level up rather than another basic. Hand out key tags at the pay station for a month. Add a win-back text at 45 days for the regulars who have gone quiet.
Every number is yours to set. One stamp per transaction is a setting, and any member who collects two or more stamps in a day appears in your end-of-day report, so a card being filled by a helpful friend is something you can see.
A suggestion to start the conversation — not a fixed package and not a prediction. We configure the real numbers with you on the demo call.
Questions
Questions we get asked
Does it work with an automatic or self-serve bay?
Only if a person takes the payment. A stamp is recorded by a staff member on a tablet, with a scan or a phone number. Perkaria does not connect to a pay terminal, a gate or a bay controller, so a fully unattended wash is not a fit today.
Is this a wash-club or unlimited-wash subscription?
No. Perkaria does not bill a recurring plan, read licence plates or manage an unlimited pass. It is a loyalty program: stamps, points, rewards, gift cards and messages. If you already sell a monthly plan, it runs beside it for the customers who pay per wash.
How does a customer get a key tag?
You print the tags from your dashboard, each with its own code. At the pay station the attendant enrols the customer with a first name and a mobile number, scans a tag, and the two are linked. From then on the tag or the code on the customer's phone both work.
Ready to meet your regulars?
Book a 20-minute demo — we'll set up a sample program with your brand on it, live, while we talk.