The office district
Downtown, the Quartier international, the office side of Griffintown and Old Montréal.
The rhythm
Monday to Friday, built around lunch and the coffee before it. Regulars come several times a week, then vanish for two weeks of vacation and come back.
Where to start
A short stamp card that fills in a few weeks. If you run points, a double-points window on your slowest weekday afternoon. For win-back, target members against their own rhythm rather than a fixed number of days, so a two-week vacation does not look like a lost customer.